In class, we have talked a lot about how businesses are using online communities to reach customers with advertising. One company in particular, has used this idea but they got a little more creative than to just put the company’s name and logo off to the right of the page. Adobe has created a game that is available as an application on Facebook. The main demographic for the Adobe software is most likely college students or young adults. That particular group of people seems to care and know a lot about digital photography and the advantages of photo shopping and editing. The challenging game is discerning whether a photo is real or fake; did this really happen or is it edited on Adobe software.
This is a remarkable advertising idea in my opinion. Students or game players can see all of the features that are available with Adobe software. There is even an option that explains in a tutorial how the photo was edited and what tools were used. Once you become a fan of Adobe, you are encouraged to play each day because there are five new photos added everyday and you are notified. Game players can learn more about a product they already own and recommend it to others. Others who are new to Adobe can see what can be done with this program and potentially purchase this program. This also allows the company to have a closer and more intimate connection with it’s users. Customers may post questions on the fan page or comment and leave suggestions along with feedback on new features. This free, open exchange of information is different and more honest than any paper or online survey that the company may give. This Facebook feature allows a very free and open environment where users can post their opinions and where they are not limited in questions they may answer and in ways they may answer. The company is now able to see what their customers really want and this will only make their business more successful.
When I tested out the game, it was pretty difficult. None of the photos seemed realistic to me and I was certainly impressed with the capabilities of the Adobe program. This is a very innovative and creative advertising tool that allows the company to work closer with its’ customers while showing them all that their products can do.
1 comment:
WOW! I absolutely love photography, so this game seems quite interesting to me. I actually want to go photoshop now and post some of my pictures!
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